Meta tags, also known as metadata, are HTML tags that provide additional information about a web page to search engines and other clients. They are an important part of a solid SEO strategy and can impact a website’s traffic, engagement rates, and rankings.
Here are some tips for writing meta tags for blogs:
- Include important information first
- Add a call to action (CTA)
- Add value words
- Add structured data
- Include keywords
- A/B test meta descriptions
Meta tags are added to the <head> section of a website’s HTML page and are not visible to visitors. An example of a meta tag is a description tag, which provides a short description of a page and is often used as the snippet shown in search results.